It’s nearly impossible to know what will be trending in fitness in the near future. It is always evolving, always being influenced and always influencing. So, where fitness trends will be in 12 months is anybody’s guess. One thing I am pretty certain of… Wearable technology is here to stay.
First, let us touch on the difference between a fad and a trend. In its simplest terms, a fad is short lived. Something that seemingly the whole world jumps on and then jumps off of just as quickly. Obviously there are some fads that stick around a bit longer than they should have. Trends, well… They tend to have a much longer life span, influencing society for years, even decades. Sometimes we even mistake trends for fads, remember Hip Hop? Many thought that was a fad, yet here we are 30 years later and it is the biggest influence on pop culture we have ever seen. But, that is for a different magazine.
So, why do I think wearable technology is here to stay? When you consider that the gyms in North America generated over 28 billion dollars in revenue last year and the wearable tech market is estimated at 14 billion dollars in 2017 it’s easy to see why these two industry’s should co-exist.
Anyone who takes their fitness even semi-seriously spends quite a bit of time tracking. You know what I mean, tracking macros, tracking weight, steps, calories, consumed, calories burned, sleep patterns – I could go on and on. But I wont, you’re welcome. With a society so obsessed with tracking it only makes sense that we make it as simple as possible.
The Fitbit sold nearly 37 million trackers since its inception and still selling and in the process they changed… No, created an industry and hit such a cord with consumers that Smartphone manufacturers took notice. They realized that they could harness the technology they already have in their devices, such as GPS to compete with products like the Fitbit. Next to the camera, fitness is the biggest thing most global Smartphone manufacturers focus on each year they upgrade their devices.
Speaking of devices, we’ve even embraced a new, wearable technology twist on classics such as the watch. Smart watches are being made by pretty much all brands of watches these days and they are able to track quite a bit about your daily fitness routines. I should point out, some of these watches are pretty nice too.
Sure, there has been some debate in the past about the accuracy of wearable technology when it comes to tracking your fitness efforts, but I think those have all pretty much been put to rest now as technology catches up with our ideas. At the very least they are accurate enough for fitness buffs and the average consumer.
Imagine a day where a chip embedded somewhere in your body tracks everything you eat, everything you do and sends it to an app in a nice neat order for your to review. We’re not that far off from that day. Some companies in the states have implemented chip programs with their workers. Chips that replace the fob, access card or time clock and no doubt how long you’ve left your desk for. Having that technology in the fitness industry isn’t going to be what we are talking about 12 months from now, but we’ll get there. In the mean time I will let my smart watch and Fitbit make life a little easier for me and who knows, maybe it will even keep me on track a bit better than I could do myself.