Publisher’s Corner

From time to time our publisher has some thoughts he’d like to share with our readers. So, to humour him we’ve given him his own blog on the site LOL.

How Safe is the Sport of Fitness?

The bodybuilding world is mourning the loss of two bodybuilders who both passed away last week. The deaths of both Dallas McCarver and Rich Piana are the latest deaths or life altering incidents in a long line of incidents involving bodybuilders in ...

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Why We Went Digital

In a perfect world Athletes and Models would be the only magazine around and I would be writing this post while sitting on a beach in the south pacific. The reality is we aren’t and truth be told we like ...

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Fitness – A Personal Journey

We’ve all seen it, the one or two people taking the stage that don’t necessarily fit the mould of a fitness competitor. Maybe they aren’t as muscular or as well conditioned as the other people in their class. It never ...

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I’ve written about this topic before for various publications and websites but it’s an evolving process and deserves revisiting every once in a while. The topic – sponsorship. Sponsorship is a big part of the fitness industry. In fact it’s ...

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The Fast Lane to Success

We’re living in a society that wants everything now. We want our content now, our news now and most notably our success now! You only have to be an observant social media user to know this is the truth with ...

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