Publisher’s Corner

From time to time our publisher has some thoughts he’d like to share with our readers. So, to humour him we’ve given him his own blog on the site LOL.

Fitness – A Personal Journey

Mocking

We’ve all seen it, the one or two people taking the stage that don’t necessarily fit the mould of a fitness competitor. Maybe they aren’t as muscular or as well conditioned as the other people in their class. It never ...

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Sponsorship

Sponsorship

I’ve written about this topic before for various publications and websites but it’s an evolving process and deserves revisiting every once in a while. The topic – sponsorship. Sponsorship is a big part of the fitness industry. In fact it’s ...

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The Fast Lane to Success

01_Impatient

We’re living in a society that wants everything now. We want our content now, our news now and most notably our success now! You only have to be an observant social media user to know this is the truth with ...

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Is Our Industry Fake?

Fake_Industry

We make decisions around here at Athletes and Models every day. Decisions of who to feature on social media, who to invite in for a shoot or which athletes, models, trainers or companies to partner with. Sometimes, we are taken ...

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Anxiety of the missed workout

_Blog_publisher_MissedWorkout

I didn’t intend to write a blog post today. In fact as I am writing this first sentence I still don’t have a title to this post. But the topic came up very briefly while talking to a friend today ...

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You sent what?

YouSentWhat?

I wrote an article for a magazine back in the day about what sponsors look for when sponsoring an athlete, model or business. Thinking back that feel like a lifetime ago. Sorry, went off track for a moment. Now that ...

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