I recently read a post by photographer Dave Laus on one of his social media accounts pointing out the importance of ‘you get what you pay for’ when booking your shoots with photographers. He specifically pointed out the reason he gives his clients all photos at the end of the shoot and more importantly they are watermark free. If you haven’t read the post you should head over to one of his social media accounts and have a look at it
I’m mentioning this because I think it’s also important for people to understand the difference that it can make when submitting photos to magazines such as ours. We receive photos every day and it’s becoming more and more common for people to submit photos of a certain level of quality for social media. Meaning, if I’m being honest here, we won’t dismiss a selfie for social media purposes, but send us a selfie or phone pics from backstage at your recent show for submission to the magazine for a feature and we tend to place them in a “follow up” pile. The follow up pile means the subject of the photo has a quality or several that we like but let’s see what we have in the professionally done photos first.
The magazine market is saturated, what is even more saturated is the amount of fitness “models” who are submitting to the magazines. You may very well be the fittest, the most beautiful or the most marketable of them all, but your only as marketable, only as beautiful as your photos. Editors and publishers are busy people, they receive many submissions so make sure you submissions grab their attention. Make sure as they flipping through submissions that yours are among the professional photos that catch their eye – make them look twice at it.
Another great reason to shoot with professional photographers – they have connections. Many professionals submit to magazines on a regular basis, know who to submit to and sometimes even what the magazine is currently looking for. They may be able to submit for you or point you in the right direction. I’ll be honest here, there are certain photographers that if and when they reach out to me and say “Hey, I have this great model I think would be perfect for your next issue” I listen… I pay attention and give those photos more consideration than others.
I should note here when I say professional photographers, I mean photographers with experience. There are many photographers out there that are sensational, but are not making a full time career out of it. So seek someone who knows what they are doing.
If you want to make a career in the fitness business, treat it like a business.